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Parker Fritts

Producer + Strategist · Los Angeles

Turning audience intelligence into work that moves.

I bring research, narrative direction, and production execution together across entertainment, media, and high-stakes communications.

Parker Fritts holding a Morning Movement Show microphone while interviewing a guest.

How I work

The strategic partner behind what moves culture.

I’ve run the focus groups, written the debate prep, called the show and performed on stage. I know how to uncover what audiences actually hear, not simply what we hope they hear, and meet them where they are. I combine communications expertise, intelligent insight and creative thinking to turn ambitious ideas into narratives that resonate and work that lands.

  • Grounded in research.
  • Shaped into narrative.
  • Delivered under pressure.
A macro photograph of a hazel eye, the iris fibres and pupil in sharp detail.

Who I've worked with

See selected impact →

Zeam, Disney, Warner Bros., ACLU, Gates Foundation, Mercy Corps, NBC, Panera Bread, The Metropolitan Opera.

What collaborators say

“What stood out most was Parker’s ability to think like both a creative producer and a strategist… Live production is inherently unpredictable, and Parker navigated that environment with remarkable composure, ensuring that the show maintained its clarity and momentum under pressure.”
Ali Edwards, Producer

About

From the research room to the control room.

Parker specializes in turning audience insight into ideas that move people, bringing together communications strategy, entertainment research, live production and performance. Name an audience and Parker’s probably researched it, persuaded it or performed for it.

Parker’s work has sharpened messaging for presidential campaigns, strengthened advocacy campaigns for the ACLU, guided entertainment strategy for Disney and Warner Bros. and produced a live-streaming series reaching roughly 800,000 viewers every week. His true talent lies in turning audience data into a simple, memorable idea, and he’s happiest on the ground with a team bringing that idea to life, whether in a campaign strategy room, on set or onstage.

Parker is originally from Lantana, Florida and now lives in Venice, CA. You can typically find him cycling by the beach. Or performing on stage. Or at home with his wife.

Base
Venice, California
Education
M.S. LMU SFTV / CBA ’27 · B.A. Wake Forest University ’15
Focus
Producing · Audience strategy
Parker Fritts smiling during a phone call in a sunlit room.